Emmy Award-winning broadcaster: majority of career in top-25 market. In corporate communications, Brian drove business results at major names like The Boeing Company and Seattle-Tacoma Int'l Airport, using audience-focused messaging.

Brian has worked with global business leaders to instill the WIFM - "What's In It For Me" is how most audiences think. We want to know the stories behind the products and programs.


Working with HR leaders at both Boeing and a global railroad maintenance company, Brian is an expert in employee communication that drives business results. In his most recent role, he created an employee communications plan from scratch and the results got the CEO's attention. 

  • Annual survey response rate hit a record high
  • Engagement scores jumped 10%

"You are reliable to drive results! The engagement scores for Loram are up and much of that has to do with your writing."
     - Bradley A. Willems, CEO Loram Maintenance of Way


A son of a Marine, Brian led branding of a special Veterans recognition campaign, creating branding, logo, videos and written material.  Link to jobs.loram.com/veterans.







Brian has extensive aviation communications experience: FEMA certified in several Incident Command System (ICS) response levels and a week-long disaster response training at the NTSB headquarters near Washington, D.C. His work earned "Top Honors" at Boeing and attracted national media attention at Seattle-Tacoma International Airport.

Leading customer service communications gained attention from numerous Seattle and national media, USA Today, Q13 FOX and KUOW radio, among others.







Brian managed several high-profile projects at Boeing, including airplane flyovers for Seafair and the Boeing Classic Golf tournament. 

He was also recruited by several divisions to plan and moderate webcasts and corporate events. Brian created webcast standards using TV principles of prep, presentation and production values. Prior to Brian, communicators virtually "winged it" on webcasts, not a good idea at a company that builds airplanes. 

Moderating a panel with Ray Conner, CEO of Boeing Commercial Airplanes & Chris Chadwick, CEO of Boeing Defense, Space/Security at a supplier management event.



From the Ice to the Sky:  Meet Al Secord, former pro hockey player who flew an MD 80 and 737 for American Airlines (he retired in 2023). Feature originally on Boeing.com. 



Brian grew up watching him play for his favorite team, the NHL's Chicago Blackhawks - an all time favorite story. Great guy to meet in person and as the video shows: a true pro. 

Thanks to American Airlines for making the story happen!  For the record, I miss the shiny silver livery on American planes; the dull grey isn't nearly as great. (they had to do that because some newer models aren't fully aluminum)



Writing and storytelling is the core of Brian's career. In grade school, he hated multiple-choice tests but loved writing assignments.  
 
Below is a link to some of his favorite TV news stories. (Yes, we write our own stories) Covering the 2006 Carolina Hurricanes Stanley Cup win, including live reports in Edmonton,  Hurricane Katrina aftermath and flying in a B-1 Bomber and Marine Osprey are career highlights. Click here for the video highlights.
     


Brian can quickly identify the difference between a 737-800 and 738 MAX-8, can you? He's served as a contributor to AirlineReporter.com. Click here to see published stories. 

A former Northwest Airlines 757-300, with NW tail number, carrying the Minnesota Vikings on a charter trip to Seattle.  - Brian DeRoy, photo. 
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